Salvation Army rebrands hostels

Salvation Army rebrands hostels



The Salvation Army is to rebrand its hostels for the homeless as LifeHouses. Maff Potts, Salvation Army’s director of homelessness services said: ‘This is a defining moment for the Salvation Army. The word ‘hostel’ was linked with old-style warehousing of people and didn’t convey that there’s more to our support services than simply housing. LifeHouse clearly demonstrates that we are about providing purpose and relationships – two words which are at the heart of our delivery of support services.’ Around 3,500 people stay at the organisation’s 83 UK and Ireland centres each night. The charity will also expand activities run in the centres, and the training offered to improve the self-esteem, mental health and employment prospects of the people using the centres.